Samsung swap a ferry for a superyacht


Samsung Galaxy Go: A Seamless Luxury Activation on Sydney Harbour

Imagine swapping your usual morning commute for a luxury yacht, gliding across Sydney Harbour with a coffee in hand and the city skyline as your backdrop.

 

This February, that vision became reality for thousands as Sydney Harbour Exclusive partnered with We Are Amplify and Samsung to deliver a standout brand activation, celebrating the launch of their latest smartphone on Sydney Harbour and Brisbane over 5 days. The Samsung Galaxy Go fleet transformed the daily commute into a premium, fast-tracked experience, offering complimentary, high-speed transport between Circular Quay, Rose Bay, Manly and along the Brisbane River.

 

Designed to elevate the everyday journey, this activation seamlessly combined efficiency with first-class hospitality, turning a routine trip into an unforgettable experience on the water.

Each of the luxury vessels was fully decked out with Samsung’s latest devices so commuters can test them all out. Commueters had the chance to win the new Samsung Galaxy S25 Ultra for themselves as well as a pair of Galaxy Buds3 Pro. Manly Wharf served as a standout hub, with a partnership with Val Morgan Outdoor which over the renowned ferry landing, transforming the everyday into an extraordinary experience with Galaxy Go.

 

Bringing a Vision to Life

From February 19th to 21st, the Galaxy Go fleet provided complimentary rides between Circular Quay, Rose Bay, and Manly, transforming the harbour into a dynamic showcase of Samsung’s latest innovation. More than just a mode of transport, this activation created an atmosphere where guests could relax, enjoy first-class service, and take in the city’s breathtaking views—all while engaging with the essence of the Samsung brand.

An event of this scale required careful orchestration, and with Sydney Harbour Exclusive’s experience in luxury activations, everything was in place to ensure a smooth and immersive experience. Guests stepped aboard to find a premium setting that felt both natural and elevated—a seamless extension of the brand’s vision.

Our list of Luxury Charter Yachts Included 

QUANTUM | ONEWORLD | SHADOW | GHOST | EMPRESS | PRIVACY | SOLARIS | GHOST TENDER | YOT CAPRI | YOT BLUE

 

Delivering an Effortless Experience

Behind the scenes, every element of this activation was thoughtfully curated, from the movement of vessels to the onboard hospitality. Our team ensured that each touchpoint reflected Samsung’s commitment to innovation and premium quality, with no detail left to chance.

  • Flawless Coordination – Timing, logistics, and branding all came together seamlessly, ensuring smooth sailing from start to finish.
  • Uncompromising Luxury – Aboard each vessel, guests experienced the best of both worlds: the efficiency of a streamlined commute paired with the indulgence of a private harbour cruise.
  • Brand Visibility, Elevated – With Sydney Harbour as the backdrop, the fleet became an unmissable presence, reinforcing Samsung’s message in an organic yet striking way.

 

Why Harbour Activations Work

The Samsung Galaxy Go fleet was a perfect example of how the right setting can take a brand activation to the next level. Sydney Harbour is more than just a location—it’s an experience in itself. When combined with expert execution, it becomes the ideal stage for brands looking to make an impact.

At Sydney Harbour Exclusive, we specialise in crafting activations that feel effortless—where guests are immersed in a brand’s story in a way that feels natural, engaging, and truly memorable.

 

Looking to Make Waves?

Whether it’s a product launch, corporate event, or bespoke brand experience, we know how to bring a vision to life on the water. The Samsung Galaxy Go activation was a testament to what’s possible when creativity meets expertise—and we’re always excited to help brands create moments that last long after the event is over.

Let’s talk about your next activation. CONTACT US TODAY 

By Isabelle W

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